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Advancement in technology allows data generation at unprecedented rate. This phenomenon has made traditional data warehouse practices unable to keep up. These big data problem hold potential to do remarkable things like AI, but it needs a new way and technology to cultivate it
Predict what is going to happen next and perform a what-if analysis on different scenarios to get the best possible outcome
Calculate what is more likely going to happen in order to react early to prevent undesired outcome or to seize opportunity quickly to maximize business returns.
Understand customer behaviour to give personalised offer and efficient marketing campaigns